How to Recover Lost Sales with an Abandoned Cart Flow
Updated: Apr 11, 2023
If you run an online store, you know how frustrating it is to see customers add items to their carts and then leave without completing their purchases. According to a study by Baymard Institute, the average cart abandonment rate across industries is 69.57%. That means you're losing out on a lot of potential revenue.
But don't despair. There's a way to win back those customers and turn them into loyal fans of your brand: an abandoned cart flow.
An abandoned cart flow is a series of automated emails that are triggered when a customer leaves your website without buying the items in their cart. The goal of these emails is to remind the customer of what they left behind, entice them with a compelling offer or benefit, and persuade them to complete their purchase.
One of the best examples of an abandoned cart flow comes from Bola's Baked Goods, a small business that sells delicious cakes, cookies, and pastries online. Bola's Baked Goods uses Klaviyo, a powerful email marketing platform that lets you create and send personalized and targeted emails based on your customers' behavior and preferences.
FOR EXAMPLE, SHARE SOME IMAGES OF THE FLOW
Bola's Baked Goods has set up an abandoned cart flow in Klaviyo that consists of three emails:
- The first email is sent one hour after the customer abandons their cart. It shows the customer a picture of the items they left behind, along with a friendly reminder that they're still available. It also includes a testimonial from a happy customer and a link to the checkout page.
- The second email is sent 24 hours after the first email. It offers the customer a 10% discount code that expires in 48 hours. It also highlights the free shipping and returns policy and the satisfaction guarantee of Bola's Baked Goods.
- The third email is sent 48 hours after the second email. It creates a sense of urgency by telling the customer that their discount code and their items are about to expire. It also adds some social proof by showing the customer how many people have bought the same items in the past week.
The results of this abandoned cart flow are impres
sive. Bola's Baked Goods has seen a 25% increase in conversion rate and a 35% increase in average order value from customers who received these emails. That means more sales and more happy customers for Bola's Baked Goods.
If you want to create your own ab
andoned cart flow and recover lost sales, you can sign up for Klaviyo today and get started for free. Klaviyo lets you create beautiful and effective emails that are tailored to your customers' needs and interests. You can also track and measure
the performance of your emails and optimize them for maximum results.
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