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How to use Klaviyo advanced personalization for their international email marketing

Apr 8, 2023
2 min read

How to use Klaviyo advanced personalization for their international email marketing and see up to 35% of their customers buy again within 90 days!





If you're looking for a way to boost your email marketing performance and increase customer retention, you might want to consider using Klaviyo's advanced personalization features. Klaviyo is a marketing automation platform that allows you to send targeted and personalized emails and SMS messages to your customers based on their behavior, preferences, location, and more.


One of the benefits of using Klaviyo is that it helps you create a more relevant and engaging experience for your international audience. You can use Klaviyo's dynamic variable syntax to customize your email content based on your customer's profile data, such as their language, currency, country, or time zone. For example, you can greet your customers in their native language, show them prices in their local currency, or send them emails at the optimal time for their location.




Another benefit of using Klaviyo is that it helps you segment your customers based on their interest in your brand, products, or categories. You can use Klaviyo's quizzes or surveys to collect customer preferences and feedback, and then use that data to create targeted email campaigns. For example, you can send product recommendations based on their favorite styles, colors, or sizes, or send them content that matches their level of engagement with your brand.


By using Klaviyo's advanced personalization features, you can create more relevant and valuable email campaigns that drive repeat purchases and loyalty. In fact, according to a case study by Doe Lashes, a beauty brand that uses Klaviyo's email marketing, 35% of their customers buy again within 90 days. That's a huge increase in customer retention and revenue!


If you want to learn more about how to use Klaviyo's advanced personalization features for your international email marketing, you can download the advanced email marketing playbook from Klaviyo's website. It will show you how to test your assumptions, optimize your strategy, and automate your email marketing for more growth and profitability.

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